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Marketing

People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
Marketing’s primary aim is generating a competitive advantage relative to its competitors.
Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management

Market Research Analyst
Chandler Macleod

Sydney, NSW, AUSTRALIA, 2000 Full Time 01 Aug, 2010

Fantastic opportunity for Market research Analyst to join dynamic team that value lifestyle balance

Job Category: Marketing

Market Research Analyst
Chandler Macleod

Sydney, NSW, AUSTRALIA, 2000 Full Time 01 Aug, 2010

Fantastic opportunity for Market research Analyst to join dynamic team that value lifestyle balance

Job Category: Marketing

Product Manager - Consumer Goods
Carrera Partners

Melbourne East, VIC, AUSTRALIA, 3652 Full Time 31 Jul, 2010

Define and determine the business strategies and marketing activities in Australia and NZ for this growth brand

Job Category: Marketing

Marketing Manager
Carrera Partners